Curious about how the Thoroughbred industry actually works? This session breaks down the full strategic process behind breeding, developing, and selling a Thoroughbred-from stallion selection and foaling evaluation to sale placement and final bid. We will explore how professionals analyze pedigrees, assess conformation and development, determine purchasing seasons, optimize breeder award eligibility, and appraise value at every stage of growth. Attendees will gain a clear understanding of how decisions are made regarding weanling, mixed, yearling, two-year-old in training, digital, and horses of racing age markets and what timelines must be initiated once a sale target is selected.

Whether you are simply interested in the industry, considering ownership, or exploring how to become involved professionally, this course provides an organized roadmap to understanding how breeding strategy, development planning, and market timing work together to drive value in the Thoroughbred marketplace.