With over 50 years in the entertainment industry, Alvin Ross has seen it all. Now he's pulling back the curtain to reveal the fascinating world of showbiz merchandising. From designing t-shirts, posters, hats, and books to creating unforgettable props for some of the world's greatest performers and traveling shows, this presentation dives into what it takes to turn a performance into a full-scale experience.

Hear incredible behind-the-scenes stories, learn the secrets of successful tour merchandise, and discover how even the smallest items can become iconic souvenirs. Whether you're a music lover, theater fan, or just curious about the business of entertainment, this is a show you won't want to miss.